Grupo Forró do Bom
A first class connected to the student’s next step.
A page that connects the first class, group choice and continuity plans, with different paths for beginners and experienced dancers.
01 · Context
Attracting students without relying on a free trial class
The school is well established in Feira de Santana but needed a stronger digital presence and a clearer explanation of why its experience has value.
The project investigated entry alternatives so that the first contact would not end with a free class and no continuity.
02 · Decisions
From curiosity to a clear next step
- 01
A first class with credit
The initial class is paid and its value becomes credit when the student continues.
- 02
Visible plans
Continuity appears early so people understand the path after their first experience.
- 03
Paths by experience
Beginners and experienced dancers receive different next steps, including level assessment.
- 04
Intent-based WhatsApp
Each prompt starts the conversation with the context of the choice made on the page.
03 · Solution
An entry journey designed as part of the product
The page combines positioning, the first class, groups, plans and level assessment. Open-group and priority-list states communicate availability without rebuilding the experience.
The project has been developed and is currently being presented. Research supports the paid-entry hypothesis, but the case does not claim conversion superiority before a real test.
Next.js · React · GSAP
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Priscilla Castão